SETTLEMENT AGREEMENT BETWEEN THE UNITED STATES OF AMERICA AND OLYMPIA ENTERTAINMENT, INC. REGARDING JOE LOUIS ARENA

F. Publicity

37. Commencing within ten (10) days from execution of this Settlement Agreement, and continuing as long as its Entertainment Operations take place in Joe Louis Arena, Olympia shall publicize the availability, pricing, and locations of the Wheelchair and Companion Seats, and Assistive Listening Devices in all event schedules, pamphlets, programs, advertisements and publications, including Olympia’s websites, that contain information concerning seating at Joe Louis Arena, and by posting signs at the ticket booths, ticket windows, and all public entrances stating the availability of  the Wheelchair Seats, Companion Seats, accessible bathrooms, and Assistive Listening Devices in Joe Louis Arena once they are provided.

38. For calendar years 2014 through 2017 (and 2018 only if Entertainment Operations are still continuing at Joe Louis Arena by such time), Olympia shall provide advertising at value of not less than $10,000 each year to advertise the availability of Wheelchair Seats and Companion Seats.  Such advertisement shall be expressly directed, through appropriate print publications, radio or television programs, or internet websites, to the mobility impaired community, and may be directed, in whole or in part, through outlets owned or controlled by Olympia (“in-kind advertising”).  To the extent any advertising is “in-kind,” Olympia’s compliance with this paragraph shall be measured by the fair market value of the advertising time used.  Olympia shall certify to the United States as to its expenditure of advertising funds and to the value of any in-kind advertising.