Expanding Your Market: Maintaining Accessible Features in Retail Establishments

Accessible Customer Information

Alternate formats of printed information for customers have to be kept up to date to be useful. Offering a Braille brochure with old telephone numbers or a large-print equipment rental application with wrong rental return requirements will only frustrate and confuse customers.

One way to maintain accessible features is to consistently educate all staff about them. Tell employees the location and purpose of accessible retail elements and impress upon them the importance of keeping the features usable. Provide employees with procedures for correcting problems. Together staff can ensure that the store's investment in accessibility brings the greatest possible return.