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Final Regulatory Assessment and Final Regulatory Flexibility Analysis Final Rule - Nondiscrimination on the Basis of Disability by Public Accommodations - Movie Theaters; Movie Captioning and Audio Description

3.4.5. Unit Costs by Venue

As previously mentioned, there are three main manufacturers of the captioning and audio description equipment (Doremi Captiview, USL, Sony).  The Final RA estimates the average unit costs of the hardware and the devices based on the retail prices of all currently-available equipment from the three manufacturers. Sony’s technology is primarily deployed by movie theaters operated by Regal Cinemas, the largest movie theater chain in the United Stated, and Sony’s technology is generally more expensive than that of the other manufacturers.  Therefore, the Final RA assumes that Single-Auditorium movie theaters operating on a limited budget will elect to purchase equipment from one of the less expensive manufacturers, such as USL or Doremi Captiview.  Larger venues (Megaplex, Multiplex and Miniplex movie theaters) are assumed to purchase from all technology providers.  The unit costs for all required equipment discussed in Section 3.4.1 through Section 3.4.4 are summarized by venue type in Table 3-23 below.

Table 3-23 : Summary of Equipment Unit Costs by Venue Type


Venue Type

Captioning Hardware

Captioning Devices

Audio Description Hardware

Audio Description Devices

Megaplex (16+ auditoriums)

$898

$727

$205 per theater

$163

Multiplex (8–15 auditoriums)

$898

$727

$205 per theater

$163

Miniplex (2–7 auditoriums)

$898

$727

$205 per theater

$163

Single-Auditorium

$1,097

$466

$308 per theater

$95

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