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Expanding Your Market: Accessibility Benefits Older Adult Customers

• Websites designed to be visually accessible with text written clearly and simply, including only relevant images and explicit navigational instructions, make interested but less-seasoned older adult web users comfortable enough to shop and purchase online. (6)

6. National Institute on Aging and National Library of Medicine, “Making Your Web Site Senior Friendly,” Revised September 2002, www.nlm.nih.gov/pubs/checklist.pdf  (15 February 2006).

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